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Optimizing Ad Performance with Facebook Analytics !

Optimizing Ad Performance with Facebook Analytics !
Written by Chetan Darji

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Optimizing Ad Performance with Facebook Analytics !

Are you worried about the performance of your advertising campaign? Proper application of Facebook Analytics can relieve your worries.

Facebook Analytics is a social media reporting tool that integrates with your advertising campaign. The purpose of Facebook Analytics is to determine how successful an ad is after it has been published.  You can examine how your Facebook fans connect with your website, as well as how your website followers interact with your Facebook Page. Want to grow you Spotify account? Try SpotifyStorm. The platform offers organic plays for Spotify. Grow your channel and become a star on the platform through SpotifyStorm.  We all are aware of how Facebook Insight works. Facebook Analytics outperforms Facebook Insights in terms of capability and coverage. Facebook Analytics is a tool that highlights ad performance in an organized manner. Let’s learn how to optimize ad performance with Facebook Analytics.

What is Facebook Analytics?

Facebook Analytics is a built-in tool that analyzes and tracks the performance of your content or ads over time. This tool provides information about your content, such as the number of likes, comments, page visits, and post impressions.

It gives an extensive overview of how users interact with your advertisements over a specific period. Facebook analytics is significant if you are a digital or Facebook marketer. Facebook Analytics allows you to examine your consumers’ likes and dislikes.

Why Should You Use Facebook Analytics?

If you are a business owner and you want to measure the performance of your advertising, Facebook Analytics can be a great tool for you. If you launch an ad campaign and learn about its performance later, it will benefit your future campaigns. You will know how customers are interacting with your ad. You can identify which of your products are more popular and which are disliked by visitors through Facebook Analytics.

As a result, It is easy to get a clear idea about what kind of products will be included in your upcoming stocks. As you understand which types of ads get the most reach and engagement, you will learn how to organize ad campaigns. Unnecessary costs will be reduced and the effectiveness of your ad will increase.

How to Optimize Ad Performance With Facebook Analytics?

Learn how to activate your Facebook Analytics:  Whether you operate a business or work in digital marketing, Facebook analytics might be a very beneficial tool for you. But, you have to learn the procedure of using the tool.

Step 1: Install Facebook Pixel

Step 2: Click ‘Dashboards’ from the left sidebar

Step 3: Click on the activity for the analytics of active users, purchases, and funnels.

Step 4: You can customize your dashboard by adding the charts you prefer.

Step 5:  Enter the name of your chart and save.

Explore Facebook Analytics for optimizing Ad Performance

Facebook Analytics contains valuable information about your ads. Let’s go through some of the key parts of Facebook Analytics.


 You can collect purchase-related data through this section. It allows you to know which customers are interacting with your platform and generating the most conversions. You can give a time range from the time interval section and explore this information. The revenue report is quite useful for understanding Facebook audience statistics. You can analyze your clients based on their gender and age. This information will assist you in identifying your target market.

Funnel Review

Funnels are the most significant insight of the Facebook Analytics tool. This feature allows you to monitor your users’ activities and movements. You’ll learn how many customers liked or commented on the products, as well as how many purchased them. These analyses will illustrate the worth of engagements and provide you with a better understanding of the quality of your adverts.

Suppose, you own a clothing store and have designed advertisements for your products. After analyzing the funnel, you discovered that 45% of the viewers liked your ad and 12% of them purchased it. So, what will you understand from it? The commercial was efficient in converting engagements into purchases. Review the

Funnel by following the steps:

1.  Click ‘Funnels’ on the left side of the Facebook Analytics dashboard to access the Funnels dashboard.

2.   Select the ‘Create Funnel’ option.

3. After you create a funnel, you will see a variety of options like conversations, messages sent, page views, post reactions, add to cart, and so on. You can include the necessary settings.

4.  Configure your Facebook events in pixels.

5.   Include all important events.

Evaluation of Customer Lifetime Value

 For the business owner, it is another vital and significant insight. You will be able to see how frequently a customer interacts with your platform over time after reviewing the reports on the client’s lifetime value. The customer may not have purchased anything from you, but they are still valuable to your company. Those who bought from you are also still useful to you. Their journey is not yet finished. These clients could continue to have an impact on your business in the coming years.

1. Choose ‘Lifetime Value’ from the menu on the left

2. Choose whether to include ‘All Clients’ (everyone who interacted with you) or ‘Paid Users’ (only those that made a purchase).

Benefits and Limitations of Facebook Analytics

1. People-Based Analytics: Facebook Analytics provides insight based on your audience’s interactions with your advertising.

2. Accurate Demographics Insights: Facebook Analytics provides accurate information about the performance of your ads.

3. Completely Free: It is a completely free tool. Marketers and business owners can easily use this application for free.

4. Simple Analytics & Reporting: Simply enter your Business Ad manager. There you will discover all of the necessary information. Facebook Analytics is simple and hassle-free.

5. Customized Dashboards: You can personalize your dashboard to your preference. You can keep the sections that are important to you.

Limitations of Facebook Analytics:

  • Facebook analytics is new and needs additional features.
  • It is not as powerful as Google Analytics.
  • In comparison to Google Analytics, there is a lack of help and support from the help center.


Currently, thousands of businesses have been built on social media platforms. They are very popular and commercially successful. So there is a lot of competition on these platforms. Facebook Analytics will help you to survive in this competition. It is a popular name among Facebook marketers. Through this, you will get a detailed idea about your ads. It will help you to understand where to put more effort.  However, it is undeniable that Facebook Analytics can boost your marketing performance and ensure success.

About the author

Chetan Darji

Hi, My name is Chetan Darji , and I am the owner and Founder of this website. I am 24 years old, Gujarat-based (India) blogger.
I started this blog on 20th January 2019.

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